In the constant effort to connect university talent
and the business world, CEU San Pablo University has held the third edition of
its Innovation Week, organized in collaboration with Santander
Universities: an online event boasting
the participation of around 400 registered students, from 19 domestic and
international universities, and 30 companies from different sectors.
The rector of CEU USP, Rosa Visiedo, has described
the event as "essential to enriching
the training of our students, giving them the opportunity to interact with
companies, entities and organizations." "The University has the obligation to train future leaders so that
they can solve the challenges with which they are faced, from an innovative,
optimistic and proactive perspective," she stressed.In this sense, in the "essential alliance between university
and business", the rector has highlighted the work of the students,
who she has described as "capable of
understanding and internalizing, while at the same time reflecting upon and
proposing their solutions to issues of great social impact as well as taking an
active interest in the matters of innovation that are being undertaken by companies.
With 6 challenges in total, the students have faced
the search for solutions to problems brought about by the pandemic, such as
adapting to new work formats and new methods of commerce, the development of
new technologies, mobility and connectivity in cities, or the management of
health systems and patient care.
To respond to these challenges, the students have
developed projects such as applications and web pages that promote the development
of remote working and the well-being of employees, encourage sustainable
travel, digitize restaurants, or avoid crowding in hospitals, as well as
proposals aimed at facilitating communication for deaf people during the
current use of face masks and at reducing the use of plastics and minimizing their
environmental footprint, among others.
This digital event has enjoyed the participation of
professionals such as Richard Benjamins, Chief AI & Data Strategist
of Telefónica; Rodrigo García González, Co-Founder CoCEO of Notpla; Mª
del Pilar González Gotor, Director of EU Programs and Territorial
Cooperation CDTI; Borja Saracho Echevarría, CEO and Founder of ‘Crusoe
Treasure’ (the world's first artificial reef winery); Carlos Hernández Rueda,
Head of Agencies & Partners at Google; and Ángel Gómez de Agreda,
geopolitical analyst at the Ministry of Defense.
The companies that have participated in Innovation Week are:
67 pulsaciones; Adeslas SegurCaixa; The Adecco Group; Alastria; AR
Difusión; Banco Español de Alimentos; BICG; CEAJE; Centro Nacional Excelencia
Ciberseguridad; COM Salud; Cuatrecasas; Deloitte Legal; Designable; EVERIS;
FIAB; HM Hospitales; Human Trends; ICON Group; INDRA; Madrid Capital Mundial de
la Construcción, Ingeniería y Arquitectura; Martínez-Echevarría y Rivera
Abogados; Mutua Madrileña; odiseIA; Randstad; SAS; SUEZ; Telefónica; TKE;
XIAOMI y Youandlaw.