Advertising and Public Relations and Marketing
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Dual Degree in  Advertising and Public Relations and Marketing

Develop high-conversion campaigns generating memorable impacts on the consumer. Learning by doing methodology.

Leads the commercial and communicative activity of the companies

Companies need to incorporate new professional profiles capable of designing optimal advertising and marketing strategies that stand out for their effectiveness and impact in an increasingly dynamic and competitive world.

In the Dual Bachelor’s degree in Advertising and Public Relations and Marketing you will learn to research the current market, to plan and manage successful product strategies and develop commercial policies, as well as to execute them.

This degree incorporates digitalization and new trends into the program. You will be trained with an experiential learning methodology, work on real projects from day one and participate in talks and workshops with leading professionals.

Access to a comprehensive training of excellence that translates into high rates of job placement.

School of Humanities and Communication Brochure (spanish only)
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Official Name

Degree in Advertising and Public Relations and Degree in Marketing

Centre

School of Humanities and Communication Sciences

Modality

Onsite

Credits

366 ECTS

Start

September 2025

Location

School of Humanities and Communication Sciences

Language

Spanish, Bilingual

Differential values

Why study the Dual Bachelor’s degree in Advertising and Public Relations and Marketing at Universidad CEU San Pablo?

The Dual Bachelor’s degree in Advertising and Marketing at Universidad CEU San Pablo helps you develop all your creative and strategic skills. You will be able to create, develop and execute advertising and marketing campaigns in any medium, including the digital environment. Study on campus with an international atmosphere and become part of a new generation of advertising and marketing professionals who stand out for their creativity, ideas, and solid humanistic and commercial training.

Valores Diferenciales

The Dual Bachelor’s degree in Advertising and Marketing at Universidad CEU San Pablo helps you develop all your creative and strategic skills. You will be able to create, develop and execute advertising and marketing campaigns in any medium, including the digital environment. Study on campus with an international atmosphere and become part of a new generation of advertising and marketing professionals who stand out for their creativity, ideas, and solid humanistic and commercial training.

At Universidad CEU San Pablo, you will find technical training, specific to your degree, focused from a humanistic perspective. This educational model will allow you to become a professional in the sector that will ensure truth, honesty, and work for the common good, keeping human values in mind.

  • Become a real professional working with real cases from the first Year at the HUB, our agency specialized in 360 content for digital natives.
  • Experience "learning by doing". Explore the profession with marketing simulators, statistics labs, workshops with professionals, business simulation practices and project development. 

You will be able to study this degree in bilingual mode to internationalize your profile. In addition, we help you to make one or several mobilities to universities in 25 countries. From the first year you will have the option of taking part in an International Bilingual Program in collaboration with UCLA Extension or Boston University.

We have renovated audiovisual facilities equipped with state-of-the-art technical equipment for you to carry out university projects, but also for you to use in your personal projects. Recording studios, graphic design labs, editing rooms and much more at your fingertips.

You will complete two Compulsory internship periods in companies that are renowned for their advertising and marketing campaigns: Inditex, L'Oreal, El Corte Inglés, Coca-Cola, Samsung, Havas Media Group, Ogilvy, Publicis, McCann or Ms. Rushmore.

In addition, in order to complete your profile and make it more competitive, you will be able to access voluntary extracurricular internships that will help you in the projection of your career.

The faculty of this Dual Bachelor’s degree is in permanent contact with the working world and have extensive experience in the business, research and teaching fields. In fact, most of them are working professionals, which will transform the classrooms into real commercial departments and advertising agencies, using an active teaching methodology.

Facilities

In the School of Humanities and Communication Sciences we have new facilities with more than 75,000 square meters of campus and the most advanced equipment for study and university life.

Facultad de Humanidades y Ciencias de la Comunicacion
Tour Virtual

Visit the School of Humanities and Communication Sciences
Instalaciones Humanidades y Comunicación - Facultad

Facultad

estudios de radio

Radio studios

platós de televisión

Television sets

Instalaciones Humanidades y Comunicación - Platós Televisión - 1

Television sets

estudios de realización

Production studios

Plataforma The Hub

The HUB

Instalaciones Laboratorio de fotografía

Laboratorio de fotografía

Instalaciones Humanidades y Comunicación - Aula

Classroom

Instalaciones Humanidades y Comunicación - Aula Ordenadores

Computer room

Instalaciones Humanidades y Comunicación - Cafetería

Cafeteria

Instalaciones Humanidades y Comunicación - Hall

Hall

Instalaciones Humanidades y Comunicación - Zona Comun

Common Area

  • Nahid Ruiz Matellan

    Extracurricular activities are a very good opportunity to meet different people and enhance your skills.

    Nahid Ruiz Matellan - Student of the Dual Bachelor’s degree in Advertising and Marketing and Commercial Management

  • André Santiago

    "From the moment I arrived at CEU I realized that it was a step up from what I was, especially the fact of working, of doing real projects. Each course I was expanding my knowledge until I got to know 360º the world of communication."

    André Santiago - Student of the Bachelor’s degree in Advertising and Public Relations.

  • candela publicidad rrpp

    En el momento en el que yo hice selectividad  la única universidad que tenía este doble grado y además en inglés era el CEU San Pablo. Las clases en general son bastante prácticas con muchos trabajos en grupo, algo que aunque a veces no parezca lo mejor te prepara mucho para el futuro.

    Candela Fuentes Manchón - Alumna del Doble Grado en Publicidad + RRPP y Marketing

University life

An unforgettable university experience

The university years are unique and are remembered for the rest of your life. At Universidad CEU San Pablo, we value the importance of this vital stage and we want you to be the protagonist of a memorable experience. That is why we offer you a multitude of activities and services so that you can make the most of your university years. 

Campus Life

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Clubs

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

Professional Careers

A team of career advisors is available to advise you on all matters relating to your professional development. 

Support Program: University Wellbeing Service (SOU)

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Support: Buddy Program

Final year students bring their experience to make your first months at university easier.

Support: GPS Program

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

Social engagement

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Pastoral Guidance

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

Curso "Diseña TU Futuro"

Activa tu empleabilidad con el programa acelerador de empleabilidad Diseña Tu futuro. Conviértete en un experto en el mercado laboral y en el funcionamiento de las empresas.

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

A team of career advisors is available to advise you on all matters relating to your professional development. 

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Final year students bring their experience to make your first months at university easier.

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

Activa tu empleabilidad con el programa acelerador de empleabilidad Diseña Tu futuro. Conviértete en un experto en el mercado laboral y en el funcionamiento de las empresas.

Keep up to date with all CEU news on Social Media

We want to connect with you: in our social media you can keep up to date with the latest news of the University. You can find us at:

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List of subjects

Subject ECTS Character Language Teaching Guide
Mathematics 6 Basic training ES Teaching Guide
Descriptive statistics 3 Compulsory ES Teaching Guide
Contemporary literary movements 6 Basic training EN / ES Teaching Guide
Fundamentals of art and design 6 Basic training ES Teaching Guide
Fundamentals of photography and aesthetics 6 Basic training EN / ES Teaching Guide
Principles of advertising 6 Basic training ES Teaching Guide
Basic principles of business management 6 Basic training ES Teaching Guide
Basic principles of financial accounting 6 Basic training ES Teaching Guide
Data analysis tools 3 Compulsory ES Teaching Guide
Language 9 Basic training EN / ES Teaching Guide
Social media 6 Basic training EN / ES --
Theory of Communication and Information 9 Basic training EN / ES Teaching Guide
Subject ECTS Character Language Teaching Guide
Introduction to Marketing 6 Basic training ES Teaching Guide
Creative thinking 6 Compulsory EN / ES Teaching Guide
Fundamentals of writing II 6 Compulsory EN / ES Teaching Guide
Radio and podcasting 6 Compulsory EN / ES --
Statistical inference 6 Compulsory ES Teaching Guide
Historia del mundo actual 6 Compulsory EN --
Literatura española contemporánea 6 Compulsory ES --
Pensamiento político y cultural 6 Compulsory ES --
Producción en entornos digitales 6 Compulsory EN --
Public Relations Theory and Technique 6 Compulsory ES --
Analysis of the economic environment 6 Basic training ES Teaching Guide
Marketing communication techniques 3 Compulsory ES Teaching Guide
Programming tools for the company 3 Compulsory ES Teaching Guide
Television and video 6 Compulsory EN / ES Teaching Guide
Subject ECTS Character Language Teaching Guide
Advertising creativity 6 Compulsory EN / ES Teaching Guide
Modern language 6 Compulsory EN / ES Teaching Guide
Organisation and business design 6 Compulsory ES Teaching Guide
Product and brand development 6 Compulsory ES Teaching Guide
Communication management 6 Compulsory ES Teaching Guide
Contemporary Spanish history 6 Compulsory EN Teaching Guide
Ethics and Professional conduct 6 Compulsory EN / ES --
Social doctrine of the Church 6 Compulsory EN Teaching Guide
Structure of the advertising and public relations sector 6 Compulsory ES --
Accounting for decision-making processes 3 Compulsory ES Teaching Guide
Language of advertising and public relations 6 Compulsory EN / ES --
Marketing strategies for the company 3 Compulsory ES Teaching Guide
Price management 6 Compulsory ES Teaching Guide
Subject ECTS Character Language Teaching Guide
Consumer behaviour 6 Basic training ES Teaching Guide
Brand management 6 Compulsory EN / ES Teaching Guide
Market studies I 6 Compulsory ES Teaching Guide
Trade and retail Marketing 6 Compulsory ES Teaching Guide
Communication and law 6 Compulsory EN Teaching Guide
Public opinion 6 Compulsory ES Teaching Guide
Strategic planning 6 Compulsory EN / ES Teaching Guide
Company and entrepreneurship I 3 Compulsory ES Teaching Guide
Company and entrepreneurship II 3 Compulsory ES Teaching Guide
Logistics and physical distribution 6 Compulsory ES Teaching Guide
Media planning 6 Compulsory EN / ES Teaching Guide
Predictive statistics 6 Compulsory ES Teaching Guide
Subject ECTS Character Language Teaching Guide
Simulación comercial 3 Compulsory SPA Teaching Guide
Fiscalidad empresarial para la toma de decisiones 6 Compulsory SPA Teaching Guide
Marketing digital 6 Compulsory SPA Teaching Guide
Marketing internacional 6 Compulsory SPA Teaching Guide
Estudios de mercado II 6 Compulsory SPA Teaching Guide
Marketing audit 3 Compulsory SPA Teaching Guide
Estadística multivariante 6 Compulsory SPA Teaching Guide
Marketing relacional 3 Compulsory SPA Teaching Guide
Dirección de ventas 6 Compulsory SPA Teaching Guide
Desarrollo sostenible 3 Compulsory SPA Teaching Guide
Prácticas externas (GMK) 12 Compulsory SPA Teaching Guide
Trabajo fin de grado (GMK) 6 Compulsory SPA Teaching Guide
Additional programmes

Expand your knowledge and dazzle with your profile

Obtaining your degree is the first step towards achieving the future you want. But to make your professional profile shine like no other, you can broaden your knowledge with other courses at Univesidad CEU San Pablo. 

Competences

Increasing the value of companies through successful strategies

This Dual Bachelor’s degree takes a look at the techniques, tools and skills with which a professional can accentuate the consumer's desire for a brand. Successful marketing and advertising strategies are not within everyone's reach, since specific preparation is required.  Thanks to your training at CEU USP you will be able to achieve it.

Competencias Doble Grado en Publicidad y Relaciones Publicas

This Dual Bachelor’s degree takes a look at the techniques, tools and skills with which a professional can accentuate the consumer's desire for a brand. Successful marketing and advertising strategies are not within everyone's reach, since specific preparation is required.  Thanks to your training at CEU USP you will be able to achieve it.

Nowadays, data is of paramount importance in any company. With this Dual Bachelor’s degree you will be able to use computer tools, specific to the marketing area of a company, to extract such data. Know and use statistical and/or econometric techniques that allow the modeling and analysis of markets. Use bibliographic databases.

To solve corporate and commercial communication problems in a strategic and planned manner in any context and sector. Have the ability to strategically and effectively solve communication problems, whether advertising or corporate.  Plan communication in different contexts.

Understand the structure of digital media, new trends and the elements of digital storytelling and its visualization. Use computer techniques for the representation and transmission of facts. 

Disseminate and organize information in the digital environment. Distinguish the different forms and functions of persuasive communication. Analyze communicative messages and understand the basic principles of written communication. Use the language correctly in each of the specific areas of communication.

Acquire the capacity and ability to design formal and aesthetic aspects in written, graphic, audiovisual, and digital media. Understand, choose, and apply the most appropriate marketing strategies to achieve business objectives.

Apply the accounting technique to record the operations carried out by the company throughout its economic cycle. Quantify and assess the fiscal impact of economic decisions and propose those actions that are more favorable from a tax perspective.

Design marketing policies related to product, pricing, distribution, and communication based on an understanding of consumer behavior, competitors' actions and corporate strategy.

Identify Ethics and Social Responsibility in companies as a differentiating and key element in decision making in all functional areas of a business organization to ensure a responsible development of the activity.

Internships

Internships in leading companies

Prácticas en Empresas
Internships

Internships in leading companies

The Dual Bachelor’s degree in Advertising and Public Relations and Marketing at Universidad CEU San Pablo guarantees you external internships in important companies from different sectors, for example: Inditex, Ogilvy, L'Oreal, Publicis, BMW Ibérica, McCann, Mahou San Miguel, El Corte Inglés or Coca-Cola, among many others.

In addition, you will be able to carry out extracurricular internships for a more enriching experience.

Collaborate with us

We have agreements with more than 1,000 companies, agencies, and institutions from all sectors. Choose the one that best suits your interests. 

EFE
HAVAS Mediagroup
LLYC
Ogilvy
Museo Nacional el Prado
Publicis communications
Coca Cola
L'Oreal
Career opportunities

A professional profile without limits

Salidas Profesionales
Career opportunities

A professional profile without limits

Every company needs a marketing and advertising strategy, regardless of its size. Specialists in both fields will be able to specialize in the sector of their choice. Discover the career opportunities of the Dual Bachelor’s degree in Advertising and Public Relations and Marketing:

Job placement

Our graduates work in top-level companies, agencies, and media. According to the latest surveys, more than 96% of our Marketing Degree alumni are already working. With this Dual Bachelor’s degree in Advertising and Marketing, your chances of finding the job of your dreams increase even more! We accompany you on your way from the Career Services. You set the limit.

Curso "Diseña TU Futuro"

Activa tu empleabilidad desde el primer momento

Curso Diseña TU Futuro Universidad CEU San Pablo
Curso "Diseña TU Futuro"

Activa tu empleabilidad desde el primer momento

Diseña TU Futuro es un programa para acelerar la empleabilidad de los alumnos de Grado, desarrollado por el Consejo Asesor de Empleabilidad CEU y profesionales de Recursos Humanos de los futuros empleadores. Adquirirás habilidades y competencias fundamentales para convertirte en la primera opción en un proceso de selección. 

Este título incluye asignaturas clave que te permitirán conocer en profundidad el mercado laboral y el funcionamiento de una empresa. Aprenderás qué es una empresa, cómo se estructura, cómo realizar un currículum o cómo afrontar una entrevista de trabajo, etc.  

Admission Process

Admission Process

The admission process at our university consists of an assessment of your academic and professional profile, and an interview.

Build your future today, and do it in just 4 steps: 

1. Documentación

Application

Enter the Admissions Portal and fill in the form to start your process.

Reserva de plaza

Interview

Have an interview with a professor from your school so that we can get to know you and you can solve all your doubts about the university or the chosen degree.

Matrícula

Booking

Once you have received confirmation of your admission, pre-enroll and reserve your place with us.

Entrevista de admisión

Enrollment

Once you receive the results of the EVAU, upload the documentation and formalize your enrollment.

More information

New student profile

Students who wish to pursue this Dual Bachelor’s degree in Advertising and Public Relations and Marketing must have a global vision open to other markets, as well as an interest in understanding today's constantly evolving society. Creative, curious, critical, and committed people. 

Scholarships and grants

We offer you scholarships and grants because we believe in your talent.

Becas y ayudas
Scholarships and grants

We offer you scholarships and grants because we believe in your talent.

We want all talented students with a desire to excel to have access to opportunities to develop and achieve the best future. That is why we have created the scholarship and aid programme that invests the most in Spain. Find out more about the grants you can access as a student at Universidad CEU San Pablo. 

Prices Academic Year 25-26

ModeEspañolBilingüe
Reservation fee*850.00 €850.00 €
Enrolment Fee**1,900.00 €1,900.00 €
Number of credits***72 ECTS72 ECTS
Price per credit**170.00 €185.00 €
Monthly payment1,360.00 €1,480.00 €
Prices12,240.00 €13,320.00 €

* The reservation fee is paid once, when the student enters the university.

** The price of the credit is the same for 1st year and higher courses in the current academic year. In future academic years the price of the credit may be updated.

*** The number of credits refers to the first academic year. This number may vary in subsequent years, depending on the degree program.

INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

Proyección Internacional
INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

At Universidad CEU San Pablo, you can obtain a foreign academic certificate through three types of international programmes:

  1. International Bilingual Programs (IBP)    
  2. International Online Programs (IOP)  
  3. International Professional Programs (IPP)  

This is a unique opportunity to finish your education with an international profile that will open the doors to any job challenge you may set yourself.

Live an enriching experience on a personal and professional level!  

Mobility Programs

Give your career an international projection!

Movilidad Intenacional
Mobility Programs

Give your career an international projection!

Universidad CEU San Pablo offers you the opportunity to take one or more mobility programs to universities around the world. You can study in European universities thanks to the Erasmus+ Program or in universities outside Europe through Bilateral Exchange Agreements.   

By studying at the School of Humanities and Communication Sciences you will be able to study at the Freie Universität Berlin (Germany), Centennial College (Canada) or the University of California San Diego - Extension (United States), among many others.  

International internships

International work experience, the perfect career boost

Prácticas internacionales
International internships

International work experience, the perfect career boost

Do an internship abroad with the Erasmus+ Internship Grants. This will allow you to immerse yourself linguistically and culturally, as well as having an enriching experience that will help you both professionally and personally.

Can you imagine everything you can learn with an internship outside Spain? At Universidad CEU San Pablo, we can help you achieve it.

Professor Departament Profile
As a result of Universidad CEU San Pablo's commitment to Quality, the School of Humanities and Communication Sciences has a living Internal Quality Assurance System (SGIC), aligned with the SISCAL Guidelines at the Centre level, which ensures the review and continuous improvement of all official Bachelor's and Master's degrees.
 
2009

First formalised IQAS at the level of Universidad San Pablo-CEU  that guarantees the quality and continuous improvement of its Bachelor's and Master's degrees.

2012

The IQAS is approved at the Centre level where the IQC of each Centre approves proposals for improvement and their follow-up.

2022

Universidad San Pablo-CEU obtains the SISCAL Madri+d model certification for all its centers and Institutional Accreditation for the centers presented.

SISCAL Madri+d Fac. Humanidades

SISCAL madri+d certification

  • Law School
  • School of Economics and Business Administration
  • School of Humanities and Communication Sciences
  • School of Medicine
  • School of Pharmacy
  • Institute of Technology
  • University Institute for European Studies
Acreditacion Madri+d Humanidades

Acreditación institucional madrid+d

La Universidad San Pablo-CEU ha obtenido la Acreditación Institucional de los siguientes centros universitarios:

  • Facultad de Derecho
  • Facultad de Ciencias Económicas y Empresariales
  • Facultad de Humanidades y Ciencias de la Comunicación
  • Facultad de Medicina
  • Escuela Politécnica Superior
  • Facultad de Farmacia
  • Instituto Universitario de Estudios Europeos

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