FIRST ACT OF THE CEU-GENERALI CHAIR FOR THE CEU-SAN PABLO UNIVERSITY OF MADRID STUDENTS 13 February 2020
Lecture given by Josef Ajram and Enhamed.
The event began with the presentation of the Chair by the Director of the same M. Mercedes Ruiz de Palacios accompanied by Javier Aguirre de Carcer Director of Communication of Generali.
After this presentation the first speaker, Josef Ajram intervened talking to the students about effort, how to use time in their lives, how to create their personal brand, how to have no limits to face the challenges that life puts in front of them and how they must be trained to face the changes of the future.
Once this part was finished, they proposed with Enhamed a dialogue between the two about how Enhamed faces his life, his goals and the ability that both have had to adapt to their circumstances and reinvent themselves when necessary.
Nowadays in the society we live in, we must know how to differentiate ourselves and have a personal brand. Knowledge is important, but a much higher valuation is given than a few years ago to transversal competences and skills, which can be applied in any type of job and environment.
The ability to communicate, analyse, teamwork, initiative, reaction capacity and problem solving etc. are already "basic" that are sought in any candidate who passes a selection process.
The people composing the working groups shall have different degrees, if they have all studied the same their way of reasoning and facing the solution of the proposed consultation will be very similar, it is necessary to look for creative, innovative and above all different approaches and solutions.
A few years ago, a history graduate practically his job opportunity was to teach in a school or institute or work in a museum. Now it will depend on the skills of the candidate, but you can also consider working in advertising companies, Marketing, banks etc ... We must not set limits on ourselves.
The two speakers are examples of diversity, of continuously reinventing themselves and facing challenges. Our students must look forward in this way.
We do not know most of the future professions, but we need to be prepared to jump in (on the bandwagon?) and do it well when the time comes. For this, the training must be continuous, and the competences and skills must be developed because they will be the basis of any work we have. We should not focus on our limitations but on our capabilities. Positive attitude and resilience. Resistance to frustration, thinking about a goal and fighting for it.
In this way they could face anything in the changing world that we live in.
The value of the different.
We will open a question time for the students to finish