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AI shaping employment future | CEU San Pablo

14/03/2024
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In this session of the 'dIAlogos' series, organised by the Vice-Rectorate of Strategic Planning and Digital Culture to promote digital culture regarding the impact of AI on society and education, the guest speaker was Eva García San Luis, Partner responsible for AI and Advanced Analytics at KPMG Spain.

The Vice-Dean of the School of Humanities and Communication Sciences, María Sánchez Martínez, introduced this session, accompanied by two of our students from the Degree in Information Systems Engineering, Orianna Milone Salas and Paloma Pérez de Madrid, who moderated the discussion titled: 'Students and the Future of Work.'

The students shared useful tips on AI tools such as BingAI, QuilBot, Popai.pro (paid), Wepik (free), and Rows AI, focusing on both students and teachers. They highlighted the complementary role of AI in our lives, acting as a builder that handles tedious work while we contribute quality, humanity, and creativity.

On the other hand, García San Luis explained that we are not aware of how quickly AI has become part of our daily lives. When asked about the impact of AI on the workforce, she stated that "students need to know that everything will change next year, so companies need them to have the ability to be flexible, curious, have a great capacity for learning, and adapt to change."

Regarding the risks that AI may pose for students, the speaker assured that "there are risks, not for students, but for those who have been working for 10 years, as they are already accustomed to a certain type of work, so they are the ones who need to be able to learn to reorganise themselves according to the new technologies being used at the time."

Regarding the use of AI at KPMG, Eva García described how her company adapts AI tools to different areas, such as lawyers, auditors, and consultants, acknowledging that each area "speaks different languages." She emphasised the importance of understanding the needs of each department to offer efficient AI tools and revealed that, although they develop their own artificial intelligence, they also adopt existing ones oin the market when they meet their requirements.

Following her presentation, a round of questions was held where students could raise questions and clear up doubts. The KPMG partner concluded by affirming the speed at which AI continues to advance and the importance of adapting and learning to work with it. 

Palabras clave dIAlogos Artificial Intelligence KPMG Future employment