Digital Communications + Advertising and Public Relations
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Dual Degree in  Digital Communications + Advertising and Public Relations

Discover how to capture the attention of your audience in omnichannel, as an expert in branding and digital image.

Develop your strategic and creative skills in the digital environment.

The Dual Bachelor’s degree in Digital Communication and Advertising and Public Relations at Universidad CEU San Pablo is a comprehensive training that provides the knowledge to run advertising campaigns in different media. But also to develop communicative, informative, commercial and entertainment strategies in multimedia environments.

This training is a pioneer in Spain, and has a curriculum designed with a practical and experiential approach so that you feel the learning by doing. It faces the challenges posed by the use of technology and leads digitization.

Become an advertising and digital communication professional to help companies manage their digital image and boost their business.

School of Humanities and Communication Brochure (spanish only)
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Official Name

Degree in Digital Communication and Degree in Advertising and Public Relations

Centre

School of Humanities and Communication Sciences

Modality

Onsite

Credits

336 ECTS

Start

September 2025

Location

School of Humanities and Communication Sciences

Language

Spanish, Bilingual

Differential values

Why the Dual Bachelor’s degree in Digital Communication and Advertising and PR at Universidad CEU San Pablo?

The Dual Bachelor’s degree in Digital Communication and Advertising and PR prepares you to be able to manage the integral communication of an organization, and specializes you to master the new tools and languages of the digital and advertising field. A pioneering Dual Degree that will allow you to stand out and position yourself as a unique professional.

Valores Diferenciales

The Dual Bachelor’s degree in Digital Communication and Advertising and PR prepares you to be able to manage the integral communication of an organization, and specializes you to master the new tools and languages of the digital and advertising field. A pioneering Dual Degree that will allow you to stand out and position yourself as a unique professional.

The curriculum will allow you to study innovative subjects such as user experience, graphic communication and digital storytelling, and other more disruptive ones such as augmented reality and virtual reality, transmedia, and gamification.

Thus, this Dual Degree will provide you not only with a complete updated knowledge that incorporates the latest trends in communication, but will also teach you to master the most innovative digital tools used by companies to reach consumers. 

With this Dual Degree, in addition to obtaining specific training for your degree, you will complete your profile with an education in values. In this way, you will become a professional who seeks excellence in everything he or she does, prioritizing the good of the person above other aspects.

The HUB is the communication and advertising agency of the School of Humanities and Communication Sciences. A laboratory for the creation of ideas where you learn to work on real multidisciplinary projects. Here, you can learn and see first-hand the daily work done by professionals in the sector: production, writing, creativity, planning, event organization, graphic design...

Study and practice in new and fully equipped professional facilities: editing rooms, graphic and digital design labs, TV sets, photography labs, radio studios, etc.

We have all the necessary equipment and material for you to learn in the most practical way. Use it for your class work or to create your personal portfolio. You will have access from the first day to an exclusive loan service. 

 

The School of Humanities and Communication offers you many options to internationalize your profile during your studies: 

  • International Bilingual Program with UCLA Extension
  • Mobilities to universities around the world.   
  • Internationalization at home: International Week, International Online Programs, with which you can improve your academic training in a first level American university; International Professional Programs, COILS, language studies, etc. Internships abroad.

We know that in this field it is very important to put into practice what you have learned. You will have Compulsory internships in the fourth and fifth year associated with each of the degrees. You only must choose among the numerous companies, institutions and agencies with which we have agreements.

 

Learn with a team of highly qualified experts in advertising and communication, with an extensive curriculum that combines teaching with professional activity in the business world.

Facilities

In the School of Humanities and Communication Sciences we have new facilities with more than 75,000 square meters of campus and the most advanced equipment for study and university life.

Facultad de Humanidades y Ciencias de la Comunicacion
Tour Virtual

Visit the School of Humanities and Communication Sciences
Instalaciones Humanidades y Comunicación - Facultad

Facultad

estudios de radio

Radio studios

platós de televisión

Television sets

Instalaciones Humanidades y Comunicación - Platós Televisión - 1

Television sets

estudios de realización

Production studios

Plataforma The Hub

The HUB

Instalaciones Laboratorio de fotografía

Laboratorio de fotografía

Instalaciones Humanidades y Comunicación - Aula

Classroom

Instalaciones Humanidades y Comunicación - Aula Ordenadores

Computer room

Instalaciones Humanidades y Comunicación - Cafetería

Cafeteria

Instalaciones Humanidades y Comunicación - Hall

Hall

Instalaciones Humanidades y Comunicación - Zona Comun

Common Area

International Bilingual Program: get a differential professional profile

International Bilingual Programs

International Bilingual Program: get a differential professional profile

Can you imagine studying at a prestigious American university? With the International Bilingual Program you will be able to complete your studies with exclusive training in the United States. Upon completion, you will receive an official degree in Business Administration and Management, a Bilingual Program Diploma from Universidad CEU San Pablo and a certificate issued by Boston University.

UCLA Extension - Digital Media & Strategic Communications

Study at a university recognized in the field of communication and digital media. The CEU-UCLA Extension Program (University of California, Los Angeles) is aimed at students from the School of Humanities and Communication Sciences and the School of Economics and Business Administration who want to master the latest trends in Digital Strategic Communication and Marketing at an international level. It includes a training period in Madrid and a training semester in Los Angeles (USA). You will also have the opportunity to do an internship. 

Arizona University
  • André Santiago

    "From the moment I arrived at CEU I realized that it was a step up from what I was, especially the fact of working, of doing real projects. Each course I was expanding my knowledge until I got to know 360º the world of communication."

    André Santiago

    Student of the Bachelor’s degree in Advertising and Public Relations.

  • Sophia RRII+Publicidad

    Me decanté por CEU San Pablo por el prestigio de la universidad. Me gusta mucho que las clases sean tan personalizadas. En ellas hacemos muchos trabajos en grupos y la mayoría de las asignaturas tienen un peso importante en la parte práctica.

    Sophia Sophia Martin De Lagarde Cruz

    Alumna de Comunicación Digital y Publicidad

  • Eugenia Benshimol

    "I wanted to combine my interest in advertising and communication with today's technological advances. I expected from my career just what I have received: up-to-date training using all the tools of this digital age."

    Eugenia Benshimol

    Student of the Dual Bachelor’s degree in Digital Communication and Public Relations

University life

An unforgettable university experience

The university years are unique and are remembered for the rest of your life. At Universidad CEU San Pablo, we value the importance of this vital stage and we want you to be the protagonist of a memorable experience. That is why we offer you a multitude of activities and services so that you can make the most of your university years. 

Campus Life

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Clubs

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

Professional Careers

A team of career advisors is available to advise you on all matters relating to your professional development. 

Support Program: University Wellbeing Service (SOU)

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Support: Buddy Program

Final year students bring their experience to make your first months at university easier.

Support: GPS Program

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

Social engagement

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Pastoral Guidance

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

Curso "Diseña TU Futuro"

Activa tu empleabilidad con el programa acelerador de empleabilidad Diseña Tu futuro. Conviértete en un experto en el mercado laboral y en el funcionamiento de las empresas.

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

A team of career advisors is available to advise you on all matters relating to your professional development. 

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Final year students bring their experience to make your first months at university easier.

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

Activa tu empleabilidad con el programa acelerador de empleabilidad Diseña Tu futuro. Conviértete en un experto en el mercado laboral y en el funcionamiento de las empresas.

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List of subjects

Subject ECTS Character Language Teaching Guide
Fundamentals of Photography and Aesthetics 6 Basic training EN / ES Teaching Guide
Contemporary Literary Movements 6 Basic training ES Teaching Guide
Contemporary World History 6 Basic training EN Teaching Guide
Digital Society 6 Basic training ES Teaching Guide
Fundamentals of Writing I 6 Basic training EN Teaching Guide
Principles of Advertising 6 Basic training ES Teaching Guide
Fundamentals of Art and Design 6 Basic training EN / ES Teaching Guide
Communication and Information Theory 9 Basic training EN / ES --
Language 9 Basic training EN / ES Teaching Guide
Social Media 6 Basic training EN / ES --
Subject ECTS Character Language Teaching Guide
Communication and Marketing 6 Compulsory ES Teaching Guide
Fundamentals of Writing II 6 Compulsory EN / ES Teaching Guide
Contemporary Spanish Literature 6 Compulsory EN Teaching Guide
Modern World History 6 Compulsory ES --
Political and Cultural Thought 6 Compulsory ES Teaching Guide
Production in Digital Environments 6 Compulsory EN / ES Teaching Guide
Radio and Podcast 6 Compulsory EN / ES Teaching Guide
Television and Video 6 Compulsory ES Teaching Guide
Web Environment I: Programming and Development 6 Compulsory EN Teaching Guide
Creative Thinking 6 Compulsory ES --
Digital Marketing and Communication 6 Compulsory EN / ES --
Graphic Communication and Digital Narrative 6 Compulsory EN / ES Teaching Guide
Subject ECTS Character Language Teaching Guide
Contemporary History of Spain 6 Compulsory EN / ES --
Estructura del Sector de la Publicidad y de las Relaciones Públicas 6 Compulsory ES --
UX-User Experience 6 Compulsory EN / ES --
Catholic Social Doctrine 6 Compulsory EN / ES --
Community Management and Social Media 6 Compulsory ES --
Modern Language 6 Compulsory EN / ES Teaching Guide
Online Strategic Communication 6 Compulsory ES Teaching Guide
Professional Ethics and Deontology 6 Compulsory EN --
Theory and Technique of Public Relations 6 Compulsory ES --
Branding and Online Reputation 6 Compulsory EN / ES --
Web Environment II: Editing and Content Management 6 Compulsory EN / ES --
Optativa A 6 Elective SPA --
Subject ECTS Character Language Teaching Guide
Advertising Creativity 6 Compulsory ES Teaching Guide
E-Commerce 6 Compulsory EN / ES Teaching Guide
Innovation and Management of Communication Projects 6 Compulsory EN / ES --
Communication and Law 6 Compulsory EN / ES Teaching Guide
Interactive Advertising 6 Compulsory EN / ES Teaching Guide
Social Research Methods and Techniques 6 Compulsory ES --
Public Opinion 6 Compulsory EN / ES Teaching Guide
Web Analytics and Data Organisation 6 Compulsory EN / ES --
Web Environment III: Digital Content Integration 6 Compulsory EN / ES Teaching Guide
Prácticas en Empresa (Comunicación Digital) 6 Compulsory SPA Teaching Guide
Trabajo Fin de Grado (Comunicación Digital) 6 Compulsory SPA Teaching Guide
Optativa B 6 Elective SPA --
Subject ECTS Character Language Teaching Guide
Advertising and Public Relations Language 6 Compulsory ES --
Communication Management 6 Compulsory ES Teaching Guide
Media Planning 6 Compulsory ES Teaching Guide
Consumer Behaviour and Experience 6 Compulsory ES --
Strategic Planning 6 Compulsory ES Teaching Guide
Prácticas en Empresa (Publicidad y RR.PP) 6 Compulsory SPA Teaching Guide
Trabajo Fin de Grado (Publicidad y RR.PP) 6 Compulsory SPA Teaching Guide
Optativa A 6 Elective SPA --
Optativa B 6 Elective SPA --
Subject ECTS Character Language Teaching Guide
Planificación de la Publicidad Digital 6 Elective SPA / ENG Teaching Guide
Transmedialidad y Gamificación 6 Compulsory SPA Teaching Guide
Realidad aumentada y Realidad virtual 6 Compulsory SPA Teaching Guide
Ecosistema de la Industria Digital 6 Compulsory SPA --
Producción y Realización de Campañas 6 Compulsory SPA --
Reputación Corporativa y RSC (Responsabilidad Social Corporativa) 6 Compulsory SPA Teaching Guide
Estrategias de Publicidad BTL (Below the line) 6 Compulsory SPA Teaching Guide
Organización de Eventos y Protocolo 6 Compulsory SPA --
Additional programmes

Expand your knowledge and dazzle with your profile

Obtaining your degree is the first step towards achieving the future you want. But to make your professional profile shine like no other, you can broaden your knowledge with other courses at Univesidad CEU San Pablo. 

Competences

Master digital communication and advertising language

This Dual Bachelor’s degree enables you to face the complete transformation of the current advertising environment thanks to the mastery of new technological tools that are essential nowadays. You will learn these and many other skills:

Competencias

This Dual Bachelor’s degree enables you to face the complete transformation of the current advertising environment thanks to the mastery of new technological tools that are essential nowadays. You will learn these and many other skills:

To know the communications networks, their structure, applications, and services. Differentiate the different agents and functions of the advertising, public relations, and communication sector. Apply the basic principles of ethics and professional deontology.

 Reflect critically on their own practice. Execute creative work within an advertising strategy. Manage the image and information content of institutions, media, and companies. Solve corporate and commercial communication problems in a strategic and planned manner in any context and sector.

Produce, manage, and administer content in the new digital media through the appropriate and efficient use of specific informative and communicative technologies and techniques. Understand the needs and motivations of the user in digital environments and acquire the bases for the analysis, design, implementation, and evaluation of a digital platform.

Analyze communicative messages and understand the basic principles of written communication. Use computer techniques for the representation and transmission of facts and data. Produce and produce sound and audiovisual contents of different kinds. Develop ideas using the necessary narrative and technological techniques. Use the language correctly in each of the specific areas of communication.

Have a proactive attitude and time management skills. To develop a critical spirit about the role of advertising and public relations in society. Analyze the relationship between currents of thought, science, knowledge, and technology. To mature the capacity for analysis, synthesis, and critical awareness of social realities.

Understand user needs and motivations in digital environments. Acquire the bases for the analysis, design, implementation, and evaluation of a digital platform. Organize information in the digital environment in order to make it findable and understandable to achieve a correct user experience.

Internships

Live two professional experiences along the Double Degree program

Prácticas en Empresas
Internships

Live two professional experiences along the Double Degree program

In addition to the two compulsory internships (one for each degree), you can complete your training with extracurricular internships. Make a difference in your curriculum and in your professional projection! You can choose the company in the communication and advertising sector with which you want to have your first professional contact. We have agreements with many companies in the sector: Ogilvy, Havas Media Group, Publicis, McCann, Mediaset, Shine Iberia, Cadena SER and Agencia EFE.

Collaborate with us

We have more than a thousand agreements with companies, organizations, and media agencies so that you can carry out professional internships according to your interests.

Instituto Cervantes
Cadena COPE
EFE
El Mundo
HAVAS Mediagroup
LLYC
Ogilvy
Museo Nacional el Prado
Publicis communications
SER
Career opportunities

We give you the tools to compete

Salidas Profesionales
Career opportunities

We give you the tools to compete

Graduates of the Dual Bachelor’s degree in Digital Communication and Advertising and Public Relations finish their studies prepared to execute creative advertising and communication campaigns, generate ideas and design messages in different multimedia environments. This training offers a wide range of professional opportunities, both nationally and internationally: advertising agencies, public relations consultancies, creative agencies, advertisers, media, cultural institutions... and any company with a digital presence.

Job placement

The Bachelor's degree in Digital Communication was created in response to a real demand in the labor market, which requires professionals capable of managing the digital image of companies. Therefore, although it is a relatively recent degree, it has job placement rates above 94%. Together with the knowledge in advertising, you will achieve a professional profile with many opportunities for job placement.

Design Your Future Program

Activate your employability from the very first moment

Curso Diseña TU Futuro Universidad CEU San Pablo
Design Your Future Program

Activate your employability from the very first moment

Design YOUR Future is a program to accelerate the employability of undergraduate students, developed by the CEU Employability Advisory Board and Human Resources professionals from future employers. You will acquire fundamental skills and competencies to become the first choice in a selection process.  

This Bachelor’s degree includes key courses that will allow you to know in depth the labor market and the functioning of a company. You will learn what a company is, how it is structured, how to write a resume or how to face a job interview, etc.   

Admission Process

Admission Process

The admission process at our university consists of an assessment of your academic and professional profile, and an interview.

Build your future today, and do it in just 4 steps: 

1. Documentación

Application

Enter the Admissions Portal and fill in the form to start your process.

Reserva de plaza

Interview

Have an interview with a professor from your school so that we can get to know you and you can solve all your doubts about the university or the chosen degree.

Matrícula

Booking

Once you have received confirmation of your admission, pre-enroll and reserve your place with us.

Entrevista de admisión

Enrollment

Once you receive the results of the EVAU, upload the documentation and formalize your enrollment.

More information

New student profile

To be a student of this Dual Bachelor’s degree you must be able to understand the role of communication in society and have social, intellectual and technological concerns, as well as be knowledgeable about current affairs and new media.

Scholarships and Grants

We offer you scholarships and grants because we believe in your talent.

Becas y ayudas
Scholarships and Grants

We offer you scholarships and grants because we believe in your talent.

We want all talented students with the desire to excel to have access to opportunities to develop and achieve the best future. That is why we have created the scholarship and aid program that invests the most in Spain. Find out more about the grants you can access as a student at Universidad CEU San Pablo.   

Prices Academic Year 25-26

ModeSpanishBilingual
Reservation fee*850.00 €850.00 €
Enrolment Fee**1,900.00 €1,900.00 €
Number of credits***66 ECTS66 ECTS
Price per credit**178.00 €188.00 €
Monthly payment1,305.33 €1,378.67 €
Prices11,748.00 €12,408.00 €

* The reservation fee is paid once, when the student enters the university.

** The price of the credit is the same for 1st year and higher courses in the current academic year. In future academic years the price of the credit may be updated.

*** The number of credits refers to the first academic year. This number may vary in subsequent years, depending on the degree program.

INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

Proyección Internacional
INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

At Universidad CEU San Pablo, you can obtain a foreign academic certificate through three types of international programmes:

  1. International Bilingual Programs (IBP)    
  2. International Online Programs (IOP)  
  3. International Professional Programs (IPP)  

This is a unique opportunity to finish your education with an international profile that will open the doors to any job challenge you may set yourself.

Live an enriching experience on a personal and professional level!  

Mobility Programs

Give your career an international projection!

Movilidad Intenacional
Mobility Programs

Give your career an international projection!

Universidad CEU San Pablo offers you the opportunity to take one or more mobility programs to universities around the world. You can study in European universities thanks to the Erasmus+ Program or in universities outside Europe through Bilateral Exchange Agreements.   

By studying at the School of Humanities and Communication Sciences you will be able to study at the Freie Universität Berlin (Germany), Centennial College (Canada) or the University of California San Diego - Extension (United States), among many others.  

International internships

International work experience, the perfect career boost

Prácticas internacionales
International internships

International work experience, the perfect career boost

Do an internship abroad with the Erasmus+ Internship Grants. This will allow you to immerse yourself linguistically and culturally, as well as having an enriching experience that will help you both professionally and personally.

Can you imagine everything you can learn with an internship outside Spain? At Universidad CEU San Pablo, we can help you achieve it.

As a result of Universidad CEU San Pablo's commitment to Quality, the School of Humanities and Communication Sciences has a living Internal Quality Assurance System (SGIC), aligned with the SISCAL Guidelines at the Centre level, which ensures the review and continuous improvement of all official Bachelor's and Master's degrees.
 
2009

First formalised IQAS at the level of Universidad San Pablo-CEU  that guarantees the quality and continuous improvement of its Bachelor's and Master's degrees.

2012

The IQAS is approved at the Centre level where the IQC of each Centre approves proposals for improvement and their follow-up.

2022

Universidad San Pablo-CEU obtains the SISCAL Madri+d model certification for all its centers and Institutional Accreditation for the centers presented.

SISCAL Madri+d Fac. Humanidades

SISCAL madri+d certification

  • Law School
  • School of Economics and Business Administration
  • School of Humanities and Communication Sciences
  • School of Medicine
  • School of Pharmacy
  • Institute of Technology
  • University Institute for European Studies
Acreditacion Madri+d Humanidades

Acreditación institucional madrid+d

La Universidad San Pablo-CEU ha obtenido la Acreditación Institucional de los siguientes centros universitarios:

  • Facultad de Derecho
  • Facultad de Ciencias Económicas y Empresariales
  • Facultad de Humanidades y Ciencias de la Comunicación
  • Facultad de Medicina
  • Escuela Politécnica Superior
  • Facultad de Farmacia
  • Instituto Universitario de Estudios Europeos

Related documents

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