Audiovisual Communications + Advertising and Public Relations
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Dual Degree in  Audiovisual Communications + Advertising and Public Relations

Learn how to create transmedia campaigns and content that stick in the consumer's memory.

Prepare yourself to be a 360º communication professional

Audiovisual content is facing a paradigm shift in which users consume it on multiple screens. This poses a challenge for the creators of audiovisual pieces and for advertising professionals.

The Dual Bachelor’s degree in Audiovisual Communication and Advertising and Public Relations at Universidad CEU San Pablo offers an updated program in which you will receive comprehensive training in both disciplines. You will learn from creating content for television, radio, and digital platforms to advertising production, event organization or branding.

Stand out in a highly competitive and demanding environment. Acquires the skills to work in the new areas of the audiovisual and advertising sector. Design commercial, informative and entertainment contents that are attractive to the audience and consumers, always under the ethical and humanistic dimension of communication.

In addition, you will have access to first class facilities such as several television sets with production control, radio studios, photography classroom and much more. 

School of Humanities and Communication Brochure (spanish only)
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Official Name

Degree in Audiovisual Communication and Degree in Advertising and Public Relations

Centre

School of Humanities and Communication Sciences

Modality

Onsite

Credits

336 ECTS

Start

September 2025

Location

School of Humanities and Communication Sciences

Language

Spanish, Bilingual

Differential values

Why study Dual Bachelor's in Audiovisual Communication and PR?

Studying the Dual Bachelor’s degree in Audiovisual Communication and Advertising and Public Relations at Universidad CEU San Pablo allows you to acquire a multidisciplinary professional profile that integrates from the conception of an idea to its development and management. A double degree for multimedia creatives with a strategic vision who want to master it all.

Valores Diferenciales

Studying the Dual Bachelor’s degree in Audiovisual Communication and Advertising and Public Relations at Universidad CEU San Pablo allows you to acquire a multidisciplinary professional profile that integrates from the conception of an idea to its development and management. A double degree for multimedia creatives with a strategic vision who want to master it all.

Study two official degrees with a curriculum linked to the needs of the professional world. In addition, we bring the profession to the classroom through lectures, workshops, and seminars with leading professionals in the field of communication.

The HUB is a talent incubator with the format of a creative and strategic communication agency, multimedia media and content creation platform in different formats aimed at training professionals.

At Universidad CEU San Pablo, we have an international vocation and we make it easy for you to internationalize your profile:

  • Study a bilingual Dual Degree, while getting an international education with our exclusive International Bilingual Program with UCLA Extension (Los Angeles, California).
  • You can study from one semester to a full academic year at a university anywhere in the world.
  • Learn languages at the Language Center.
  • Participate in a COIL with classmates from other international universities.
  • Specialize with an International Online Program with Arizona University.
  • International Week and much more awaits you during your studies.

Internships are a fundamental part of your studies. For this reason, we have more than 1,000 agreements with top-level companies so that you can get to know the professional world up close.  

In addition, you have the possibility of doing voluntary internships so that you can explore your interests and develop the professional skills most in demand in the market.

We have renovated audiovisual facilities where you can create, plan, direct and produce your own videos and campaigns in our TV sets and radio studios, post-production rooms, graphic design classrooms and photography labs equipped with the latest technology.

Facilities

In the School of Humanities and Communication Sciences we have new facilities with more than 75,000 square meters of campus and the most advanced equipment for study and university life.

Facultad de Humanidades y Ciencias de la Comunicacion
Tour Virtual

Visit the School of Humanities and Communication Sciences
Instalaciones Humanidades y Comunicación - Facultad

Facultad

estudios de radio

Radio studios

platós de televisión

Television sets

Instalaciones Humanidades y Comunicación - Platós Televisión - 1

Television sets

estudios de realización

Production studios

Plataforma The Hub

The HUB

Instalaciones Laboratorio de fotografía

Laboratorio de fotografía

Instalaciones Humanidades y Comunicación - Aula

Classroom

Instalaciones Humanidades y Comunicación - Aula Ordenadores

Computer room

Instalaciones Humanidades y Comunicación - Cafetería

Cafeteria

Instalaciones Humanidades y Comunicación - Hall

Hall

Instalaciones Humanidades y Comunicación - Zona Comun

Common Area

International Bilingual Program: get a differential professional profile

International Bilingual Programs

International Bilingual Program: get a differential professional profile

Can you imagine studying at a prestigious American university? With the International Bilingual Program you will be able to complete your studies with exclusive training in the United States. Upon completion, you will receive an official degree in Business Administration and Management, a Bilingual Program Diploma from Universidad CEU San Pablo and a certificate issued by Boston University.

Arizona University
UCLA Extension - Film & TV Development

Study at a university recognized in the field of communication and digital media. The Film & TV Development Program, taught by professors from the University of California, Los Angeles, is aimed at students from the School of Humanities and Communication Sciences who want to develop their careers as content developers and creative producers of film and television in the world capital of the audiovisual entertainment sector. It includes a training period in Madrid and a training semester in Los Angeles (USA). You will also have the opportunity to do an internship. 

  • Lucía Ribes

    "At Universidad CEU San Pablo, we do a lot of internships. From video editing to television production or directing. All fundamental to practice in the field of Communication and Journalism".

    Lucía Ribes

    Student from the Dual Bachelor’s degree in Audiovisual Communication and Advertising and PR.

University life

An unforgettable university experience

The university years are unique and are remembered for the rest of your life. At Universidad CEU San Pablo, we value the importance of this vital stage and we want you to be the protagonist of a memorable experience. That is why we offer you a multitude of activities and services so that you can make the most of your university years. 

Campus Life

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Clubs

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

Professional Careers

A team of career advisors is available to advise you on all matters relating to your professional development. 

Support Program: University Wellbeing Service (SOU)

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Support: Buddy Program

Final year students bring their experience to make your first months at university easier.

Support: GPS Program

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

Social engagement

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Pastoral Guidance

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

Curso "Diseña TU Futuro"

Activa tu empleabilidad con el programa acelerador de empleabilidad Diseña Tu futuro. Conviértete en un experto en el mercado laboral y en el funcionamiento de las empresas.

We offer you a wide range of free activities on campus and outdoors such as hiking, Ninja Warriors, latest cultural proposals, urban dances, etc. 

Share your interests and concerns with other people in the clubs of eSports, Stock Exchange, Gastronomy, Debate, Fashion, Protocol... 

A team of career advisors is available to advise you on all matters relating to your professional development. 

You have at your disposal a service of psychopedagogical counsellors who will support you in your personal development and academic performance.

Final year students bring their experience to make your first months at university easier.

Receive mentoring from professors and professionals with solid personal and professional careers. In addition, you will receive master classes on the most in-demand skills in the market.  

It participates in development cooperation projects (national and international), social volunteering and donation campaigns to build a fairer society. 

Share your faith and take part in pilgrimages, spiritual exercises, celebration of the sacraments, conferences... 

Activa tu empleabilidad con el programa acelerador de empleabilidad Diseña Tu futuro. Conviértete en un experto en el mercado laboral y en el funcionamiento de las empresas.

Keep up to date with all CEU news on Social Media

We want to connect with you: in our social media you can keep up to date with the latest news of the University. You can find us at:

Also interesting for you

List of subjects

Subject ECTS Character Language Teaching Guide
Contemporary World History 6 Basic training ES / EN Teaching Guide
Fundamentals of Art and Design 6 Basic training ES / EN Teaching Guide
Fundamentals of Photography and Aesthetics 6 Basic training ES / EN Teaching Guide
Fundamentals of Writing I 6 Basic training ES / EN Teaching Guide
Principles of Advertising 6 Basic training ES / EN Teaching Guide
Contemporary Literary Movements 6 Basic training ES / EN Teaching Guide
Communication and Information Theory 9 Basic training ES / EN --
Social Media 6 Basic training ES / EN --
Spanish Language 9 Basic training ES / EN --
Subject ECTS Character Language Teaching Guide
Communication and Marketing 6 Compulsory ES Teaching Guide
Contemporary Spanish Literature 6 Compulsory ES / EN Teaching Guide
Fundamentals of Writing II 6 Compulsory ES / EN Teaching Guide
Modern World History 6 Compulsory ES / EN --
Political and Cultural Thought 6 Compulsory ES / EN Teaching Guide
Radio and Podcast 6 Compulsory ES / EN Teaching Guide
Television and Video 6 Compulsory ES / EN Teaching Guide
Creative Thinking 6 Compulsory ES --
Production in Digital Environments 6 Compulsory ES / EN Teaching Guide
Audiovisual Narrative 9 Compulsory ES / EN --
Audiovisual System 9 Compulsory ES / EN Teaching Guide
Subject ECTS Character Language Teaching Guide
Modern Language 6 Compulsory ES / EN Teaching Guide
Production I: Fundamentals 6 Compulsory ES / EN Teaching Guide
Structure of the Advertising and Public Relations Sector 6 Compulsory ES --
Catholic Social Doctrine 6 Compulsory ES / EN --
Cinematography 6 Compulsory ES / EN Teaching Guide
Contemporary History of Spain 6 Compulsory ES / EN --
Ethics and Professional Deontology 6 Compulsory ES / EN Teaching Guide
Script and New Narratives 6 Compulsory ES / EN --
Theory and Technique of Public Relations 6 Compulsory ES --
Audiovisual Production 6 Compulsory ES / EN Teaching Guide
Video Editing 6 Compulsory ES / EN Teaching Guide
Optativa A 6 Elective SPA --

* El alumno cursará una asignatura optativa de 6 ECTS a elegir entre las ofertadas

Subject ECTS Character Language Teaching Guide
Advertising Creativity 6 Compulsory ES Teaching Guide
Production II: Multicamera 6 Compulsory ES / EN --
Communication and Law 6 Compulsory ES / EN Teaching Guide
Composición Digital y Efectos Visuales 6 Compulsory ES / EN --
Innovation and Communication Project Management 6 Compulsory ES / EN --
Social Research Methods and Techniques 6 Compulsory ES / EN --
Sound Production and Creativity 6 Compulsory ES / EN Teaching Guide
Production III: Innovation 6 Compulsory ES / EN Teaching Guide
Public Opinion 6 Compulsory ES / EN Teaching Guide
Prácticas en Empresa (C. Audiovisual) 6 Compulsory SPA Teaching Guide
Trabajo Fin de Grado (C. Audiovisual) 6 Compulsory SPA Teaching Guide
Optativa A 6 Elective SPA --

* El alumno cursará una asignatura optativa de 6 ECTS a elegir entre las ofertadas

Subject ECTS Character Language Teaching Guide
Communication Management 6 Compulsory ES Teaching Guide
Advertising and Public Relations Language 6 Compulsory ES / EN --
Media Planning 6 Compulsory ES Teaching Guide
Brand Management 6 Compulsory ES Teaching Guide
Consumer Behaviour and Experience 6 Compulsory ES --
Strategic Planning 6 Compulsory ES Teaching Guide
Prácticas en Empresa (Publicidad y RR.PP) 6 Compulsory SPA Teaching Guide
Trabajo Fin de Grado (Publicidad y RR.PP) 6 Compulsory SPA Teaching Guide
Optativa A 6 Elective SPA --
Optativa B 6 Elective SPA --

* El alumno cursará dos asignaturas optativas de 6 ECTS cada una a elegir entre las ofertadas

Subject ECTS Character Language Teaching Guide
History of Audiovisual Communication 6 Optional ES / EN Teaching Guide
Sound 6 Optional ES / EN Teaching Guide
Audiovisual Creation Workshop 6 Optional ES / EN Teaching Guide
Film and TV Criticism 6 Optional ES / EN --
Campaign Production and Execution 6 Optional ES --
Corporate Reputation and CSR (Corporate Social Responsibility) 6 Optional ES Teaching Guide
BTL Advertising Strategies (Below the line) 6 Optional ES Teaching Guide
Organization of Events and Protocol 6 Optional ES Teaching Guide

List of subjects

Subject ECTS Character Language Teaching Guide
Anthropology 6 Basic training --
Fundamentals of Art and Design 6 Basic training --
Fundamentals of Photography and Aesthetics 6 Basic training --
Great Books 6 Basic training --
History and Society 6 Basic training --
Language 9 Basic training --
Political and Cultural Thought 6 Basic training --
Theory of Communication and Information 9 Basic training --
Writing for the Media I 6 Basic training --
Subject ECTS Character Language Teaching Guide
Audiovisual Narrative I 4.5 Compulsory --
Audiovisual Narrative II 4.5 Compulsory --
Audiovisual System I 4.5 Compulsory --
Audiovisual System II 4.5 Compulsory --
Basics of Advertising 6 Compulsory --
Contemporary Literature 6 Compulsory --
Contemporary World History 6 Compulsory --
Corporate Communication 6 Compulsory --
Creative Thought 6 Compulsory --
Radio 6 Compulsory --
Social Doctrine of the Catholic Church 6 Compulsory --
Television 6 Compulsory --
Writing for the Media II 6 Compulsory --
Subject ECTS Character Language Teaching Guide
TV Production 6 Compulsory ES Teaching Guide
Communication and Marketing 6 Compulsory ES Teaching Guide
Contemporary Spanish History 6 Compulsory Teaching Guide
English 6 Compulsory --
Ethics and Deontology 6 Compulsory Teaching Guide
Law 6 Compulsory Teaching Guide
Non-Linear Editing and Graphic Design 6 Compulsory Teaching Guide
Photography and Lighting 6 Compulsory Teaching Guide
Production with Single Camera Setup 6 Compulsory Teaching Guide
Screenwriting 6 Compulsory Teaching Guide
Structure of the Communication and Advertising Sectors 6 Compulsory --
Technology and the New Media 6 Compulsory Teaching Guide
Subject ECTS Character Language Teaching Guide
Political Communication 6 Compulsory ES Teaching Guide
Post-Production 6 Compulsory ES Teaching Guide
Public Opinion 6 Compulsory ES Teaching Guide
Final Degree Project (Audiovisual Communication) 6 Final year project ES --
Applied Legislation 6 Compulsory Teaching Guide
Art Management 6 Compulsory --
Business and Institutional Communication 6 Compulsory Teaching Guide
History of Audiovisual Communication 6 Compulsory Teaching Guide
Radio Creation and Production 6 Compulsory Teaching Guide
TV Production I 6 Compulsory Teaching Guide
TV Production II 6 Compulsory Teaching Guide
In-Company Work Experience (Audiovisual Communication) 6 Practicum --
Subject ECTS Character Language Teaching Guide
Integrated Communication 6 Compulsory ES Teaching Guide
Market Research 6 Compulsory ES Teaching Guide
Strategic Communication 6 Compulsory ES Teaching Guide
In-Company Work Experience (Advertising and Public Relations) 6 Practicum ES --
Final Degree Project (Advertising and Public Relations) 6 Final year project ES --
Advertising Production 6 Compulsory Teaching Guide
Brand Management 6 Compulsory Teaching Guide
Communication and Culture 6 Compulsory Teaching Guide
Media Planning 6 Compulsory Teaching Guide
Additional programmes

Expand your knowledge and dazzle with your profile

Obtaining your degree is the first step towards achieving the future you want. But to make your professional profile shine like no other, you can broaden your knowledge with other courses at Univesidad CEU San Pablo. 

Competences

Develop your ideas with creativity and strategic vision

Audiovisual communication requires a creative and precise vision to tell stories that bring your ideas to life. These skills will be enhanced by advertising subjects that will enable you to have a strategic vision.

Competencias

Audiovisual communication requires a creative and precise vision to tell stories that bring your ideas to life. These skills will be enhanced by advertising subjects that will enable you to have a strategic vision.

Understand the structure of digital media, new trends and the elements of digital storytelling and its visualization. Use computer techniques for the representation and transmission of facts. Disseminate and organize information in the digital environment. Understand the needs and motivations of the user in digital environments.

Differentiate the different agents and functions of the advertising, public relations, and communication sector. Know the communications networks, their structure, applications, and services. Apply the basic principles of ethics and professional deontology. Produce and manage the image and information content of institutions, media, and companies.

To know the different processes of creation of audiovisual productions from a theoretical-practical point of view, and their application through aesthetic abilities and technical skills. To master the audiovisual language. 

Distinguish the different forms and functions of persuasive communication. Analyze communicative messages and understand the basic principles of written communication. Use the language correctly in each of the specific areas of communication.

Acquire the capacity and ability to design formal and aesthetic aspects in written, graphic, audiovisual, and digital media. Create innovative communicative projects adapted to the environment. 

To understand the theoretical foundations and the most common practices in the processes of creation, production, distribution, reception and evaluation of messages and communicative discourses. To know the digital and interactive environment of communication in the new digital media through technology.

Complete your training with internships

Prácticas en Empresas

Complete your training with internships

The Dual Bachelor’s degree in Audiovisual Communication and Advertising and Public Relations guarantees you access to two internship cycles. In the fourth year you will be able to live your first professional experience by doing internships in companies in the communication sector or production companies, and in the advertising sector or agencies in the fifth year. In this way, you will learn to work from the best professionals. 

Can you imagine working at RNE, TVE, Grupo Atresmedia, Mediaset, Cadena COPE, Cadena SER, Havas Media Group, Ogilvy, Publicis or McCann? We have agreements with all of them and many more companies and agencies for you to do your internship. 

Collaborate with us

We have agreements with more than 1,000 companies, agencies, and institutions from all sectors. Choose the one that best suits your interests. 

EFE
HAVAS Mediagroup
LLYC
Ogilvy
Museo Nacional el Prado
Publicis communications
Coca Cola
L'Oreal
Career opportunities

Revolutionizes the audiovisual world

Salidas Profesionales
Career opportunities

Revolutionizes the audiovisual world

Connected TV, the multiscreen environment, the metaverse, social networks, podcasts... Communication is living a golden age. This poses new challenges that can only be faced by professionals with a comprehensive training, such as the one provided by this Double Degree. CEU graduates have enormous flexibility to integrate into the professional world within the most diverse fields. 

Discover some of the many career options that await you upon completion of your studies:

Job placement

At CEU San Pablo University you can count on us to help you find the job of your dreams. We accompany our students from the Professional Guidance Service. You will have access to a private job bank, extracurricular internships, soft skills training, support for entrepreneurship and much more. We have a job placement rate of over 85% for undergraduate students.

Design Your Future Program

Activate your employability from the very first moment

Curso Diseña TU Futuro Universidad CEU San Pablo
Design Your Future Program

Activate your employability from the very first moment

Design YOUR Future is a program to accelerate the employability of undergraduate students, developed by the CEU Employability Advisory Board and Human Resources professionals from future employers. You will acquire fundamental skills and competencies to become the first choice in a selection process.  

This Bachelor’s degree includes key courses that will allow you to know in depth the labor market and the functioning of a company. You will learn what a company is, how it is structured, how to write a resume or how to face a job interview, etc.   

Admission Process

Admission Process

The admission process at our university consists of an assessment of your academic and professional profile, and an interview.

Build your future today, and do it in just 4 steps: 

1. Documentación

Application

Enter the Admissions Portal and fill in the form to start your process.

Reserva de plaza

Interview

Have an interview with a professor from your school so that we can get to know you and you can solve all your doubts about the university or the chosen degree.

Matrícula

Booking

Once you have received confirmation of your admission, pre-enroll and reserve your place with us.

Entrevista de admisión

Enrollment

Once you receive the results of the EVAU, upload the documentation and formalize your enrollment.

More information

New student profile

The profile of the new student of the Dual Bachelor’s degree in Audiovisual Communication and Advertising and Public Relations must have interest and curiosity to understand the world. They must also possess skills for oral and written expression, creative and innovative capacity. 

Scholarships and Grants

We offer you scholarships and grants because we believe in your talent.

Becas y ayudas
Scholarships and Grants

We offer you scholarships and grants because we believe in your talent.

We want all talented students with the desire to excel to have access to opportunities to develop and achieve the best future. That is why we have created the scholarship and aid program that invests the most in Spain. Find out more about the grants you can access as a student at Universidad CEU San Pablo.   

Prices Academic Year 25-26

ModeSpanishBilingual
Reservation fee*850.00 €850.00 €
Enrolment Fee**1,900.00 €1,900.00 €
Number of credits***60 ECTS60 ECTS
Price per credit**185.00 €200.00 €
Monthly payment1,233.33 €1,333.33 €
Prices11,100.00 €12,000.00 €

* The reservation fee is paid once, when the student enters the university.

** The price of the credit is the same for 1st year and higher courses in the current academic year. In future academic years the price of the credit may be updated.

*** The number of credits refers to the first academic year. This number may vary in subsequent years, depending on the degree program.

INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

Proyección Internacional
INTERNATIONAL PROJECTION

Give your career a global reach with an international certificate

At Universidad CEU San Pablo, you can obtain a foreign academic certificate through three types of international programmes:

  1. International Bilingual Programs (IBP)    
  2. International Online Programs (IOP)  
  3. International Professional Programs (IPP)  

This is a unique opportunity to finish your education with an international profile that will open the doors to any job challenge you may set yourself.

Live an enriching experience on a personal and professional level!  

Mobility Programs

Give your career an international projection!

Movilidad Intenacional
Mobility Programs

Give your career an international projection!

Universidad CEU San Pablo offers you the opportunity to take one or more mobility programs to universities around the world. You can study in European universities thanks to the Erasmus+ Program or in universities outside Europe through Bilateral Exchange Agreements.   

By studying at the School of Humanities and Communication Sciences you will be able to study at the Freie Universität Berlin (Germany), Centennial College (Canada) or the University of California San Diego - Extension (United States), among many others.  

International internships

International work experience, the perfect career boost

Prácticas internacionales
International internships

International work experience, the perfect career boost

Do an internship abroad with the Erasmus+ Internship Grants. This will allow you to immerse yourself linguistically and culturally, as well as having an enriching experience that will help you both professionally and personally.

Can you imagine everything you can learn with an internship outside Spain? At Universidad CEU San Pablo, we can help you achieve it.

Professor Departament Profile
As a result of Universidad CEU San Pablo's commitment to Quality, the School of Humanities and Communication Sciences has a living Internal Quality Assurance System (SGIC), aligned with the SISCAL Guidelines at the Centre level, which ensures the review and continuous improvement of all official Bachelor's and Master's degrees.
 
2009

First formalised IQAS at the level of Universidad San Pablo-CEU  that guarantees the quality and continuous improvement of its Bachelor's and Master's degrees.

2012

The IQAS is approved at the Centre level where the IQC of each Centre approves proposals for improvement and their follow-up.

2022

Universidad San Pablo-CEU obtains the SISCAL Madri+d model certification for all its centers and Institutional Accreditation for the centers presented.

SISCAL Madri+d Fac. Humanidades

SISCAL madri+d certification

  • Law School
  • School of Economics and Business Administration
  • School of Humanities and Communication Sciences
  • School of Medicine
  • School of Pharmacy
  • Institute of Technology
  • University Institute for European Studies
Acreditacion Madri+d Humanidades

Acreditación institucional madrid+d

La Universidad San Pablo-CEU ha obtenido la Acreditación Institucional de los siguientes centros universitarios:

  • Facultad de Derecho
  • Facultad de Ciencias Económicas y Empresariales
  • Facultad de Humanidades y Ciencias de la Comunicación
  • Facultad de Medicina
  • Escuela Politécnica Superior
  • Facultad de Farmacia
  • Instituto Universitario de Estudios Europeos

Related documents

Facilities

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